"New technologies and time to market are key enablers to ensure that operators stay ahead of the competition"
Competition in the industry has intensified in recent years due to rapid technological advancements. This competition has lowered the bar for new entrants and allowed fixed and mobile networks to compete not only with each other but also with cable operators and satellite providers. Networks have grown quickly in response to market dynamics. Data traffic continues to grow exponentially, leading to bottleneck congestion in the operator networks and a declining quality of experience for end users.
- Customer benefits
In their bid to remain competitive, network operators are constantly resorting to network optimisation to deliver the right balance of customer service experience and cost. The aim is to reduce OPEX and optimize CAPEX, to provide maximum efficiency with existing networks and to increase revenue with minimum investment.