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Chapter 1

Automation Strategies to Transform Employee and Customer Experiences: Executive Summary

Automation has finally reached a point where solutions and services have been battle-tested and are finally proving to be gamechangers for organizations trying to build a competitive edge in the digital era.

Automation as a business strategy is not about fixing a single manual process. It’s the accelerator for achieving step change improvements in both user and customer experience, which are central to any digital transformation.

What you will learn from this eBook: before the 5 points

  1. Why organizations need to take back control of their digital destiny
  2. Why uncertainty is driving a step-change in automation adoption
  3. How automation can unite disjointed business processes and drive improved customer and employee experience
  4. Which automation adoption path you should you take
  5. What are the best practices for success

For the purposes of this project, IDC interviewed six Devoteam customers and shared their insights in the form of short case studies. Below are the three core areas that stand out as critical success factors for these organizations in relation to driving strategic business automation-led change:

  • Efficiency and productivity are often drivers for automation. But improved employee and customer experiences emerge as additional transformative outcomes for the business.
  • Customers often lack the internal skills and knowledge to embark on automation programs. Seeking external support to advise, implement, and train internal teams, or as an extension to the business, can help accelerate the time to results.
  • Automation often expands incrementally across the business as benefits are realized and learnings are shared. It frees people from performing time-consuming or low value tasks and gives them the tools to improve their own effectiveness, learn new skills, and support new business imperatives.

Throughout this paper, IDC also discusses the business impact of deploying business automation at Leo Pharma, Randstad, Adecco, PSA Sines, and a leading technology equipment OEM illustrating key messages through a series of case studies.