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Chapter 2

Digital transformation: One priority, several interpretations

Within companies, there is at least one topic that is no longer subject to debate: the need to transform and go digital in order to take advantage of the opportunities offered by new technologies in terms of innovation, reinventing and optimising processes and improving customer and user experiences. 100% of the companies surveyed declared that they had implemented a digital transformation programme.

Is your organization currently running any digital initiatives within the framework of a digital transformation program? Yes ! 100%

But this unanimity is only superficial because the respondents do not give the same meaning to the term, assigning each a different priority: innovation and time-to-market for Business, user experience and satisfaction for IT, and massive use of data for security

To what extent do you agree that the following are the primary goals of your organization’s DX strategy?

These fundamental divergences of interpretation inevitably lead each of us to focus on different concerns, each strongly influenced by its own culture and traditional objectives: mobilization of different business lines to support the operations, systems integration to support IT and information security to support security. This tendency seems quite natural, but it is also a sign that the company has not completely succeeded in breaking down its old silos, which is one of the key aspects of the digital transformation. This misalignment can often be a barrier to the overall success of the strategy.

What are the primary considerations for your organization when it comes to executing your digital strategy?

Business

  1. LOB engagement
  2. Regulatory compliance
  3. Realignment of business to digital channels

IT

  1. System integration
  2. Realignment of business to digital channels
  3. Regulatory compliance

Security

  1. Information security
  2. Realignment of business to digital channels
  3. Regulatory compliance