Collect smart data to understand and convert more leads.
Nowadays a sell is necessarily omnichannel. And the COVID-19 crisis has been the accelerator of such a mean. Does it mean more difficulties? No. More complexity. Yes. A smart data collect and understanding is the solution.
What is that? Sales and marketers working as one!
From lead generation, lead nurturing to customer acquisition & retention, your data and what you do with it is key. A data without interpretation is stuck into the Matrix. That’s not what you want. Instead, invest on data-centric tools – the right Sales tool connected to the right Marketing tool, create One culture – having the same language and aligned processes from lead to opportunity and finally measure performance – each customer interaction has a meaning.
The better you know your prospects the more successful you are. Exploit your data at 100% to better understand and address your customer through a dedicated journey.
benefit from our expertise.
Web tracking & analytics, lead magnet, from outbound to inbound content strategy.
Marketing assets ready-to-use (emails, landing page templats, …), data segmentation and marketing automation tool integration & configuration.
customer acquisition & retention.
Leads assigment processes definition and rules, Sales processes and Sales allocation, Sales & Marketing collaboration, KPI definition (reports and dashboards).
our expert pragmatic advice.
Knowing better your customers than they know themselves. Know your customers and prospects to quickly adapt offers to their profiles beyond their first needs identified. Talk to them! Ask them what they need! Up and cross selling is a must have.